INFLUENCE OF INSTAGRAM ON CERVICAL CANCER AWARENESS AND INTERVENTION PROGRAMME ON WOMEN IN ENUGU EAST LGA, ENUGU STATE

AGADA, ANGELA ADAUKWU (2025) INFLUENCE OF INSTAGRAM ON CERVICAL CANCER AWARENESS AND INTERVENTION PROGRAMME ON WOMEN IN ENUGU EAST LGA, ENUGU STATE. Other thesis, GODFREY OKOYE UNIVERSITY, ENUGU.

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Abstract

This research examined how Instagram affects cervical cancer understanding and prevention among women in the Enugu East Local Government Area of Enugu State. It checks how often women there use Instagram, if they see posts about cervical cancer, their level of health awareness as a result of such content, and the impediments to them getting proper health information on the platform. The study intends to identify how useful Instagram is in spreading important information about cervical cancer and what parts health campaigns have in shaping health actions. The study had three main goals; (1) to learn how much women in Enugu East know about cervical cancer intervention programs from Instagram platform; (2) to determine Instagram’s impact on how involved they are in cervical cancer preventive initiatives; (3) to identify the problems women face when trying to get cervical cancer information on Instagram. A descriptive survey research design was adopted. A total of 399 women in Enugu East were sampled using multistage and purposive sampling techniques. Data were gathered using structured questionnaires and analyzed using frequency distribution tables and percentages. Findings from the study show that Instagram is a widely used platform among the respondents, with 81% of participants indicating they use Instagram regularly, and 77% confirming daily usage. More than 72% of respondents stated that they had come across cervical cancer awareness posts on Instagram also seeing prevention tips, screening information, and other relevant health campaigns. These insights suggest that while Instagram holds significant potential for health promotion, content credibility, and cultural relevance remain critical to maximizing its impact on women’s health awareness and behavior in Enugu East.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: Uchenna Eneogwe
Date Deposited: 08 Jun 2026 08:50
Last Modified: 08 Jun 2026 10:33
URI: http://eprints.gouni.edu.ng/id/eprint/5766

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