Business Mentorship System of the Igbos and Job Creation in Onitsha Main Market, Anambra State, Nigeria

Odeh, Ejike Emmanuel and Onwo, Desmond and Ogbuka, Ikenna Mathew and Agbo, H. C and Odibo, S. M (2024) Business Mentorship System of the Igbos and Job Creation in Onitsha Main Market, Anambra State, Nigeria. Afr. J. Econ. Bus. Res, 4 (1). pp. 1-18.

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Abstract

The Business Mentorship System of the Igbos commonly known as 'Igba-Boi' apprenticeship is a common practice among the Igbo people, especially the Onitsha Main Market traders in southeast Nigeria. The study focuses on the effect of the mentorship system on creating employment opportunities and other aspects of entrepreneurship in Onitsha, Anambra State. Using survey data, the study explores the relationship between mentorship and job creation through the lens of Social Learning Theory, which suggests that skills and behaviours are learned through observation and social interaction. Structured questionnaires were distributed to 375 mentors, current mentees, and former mentees. Thus, with the help of descriptive and thematic analysis, the study shows that the system of the mentorship contributes to the strengthening of the entrepreneurial abilities of the mentees and the growth rates of businesses launch and employment. The study reveals that mentees who are well trained and equipped are likely to set up business ventures thus offering employment opportunities in the region. Based on these findings, the study recommends that government structures be formalized to support and enhance the capacity of this traditional mentorship system in fostering entrepreneurship and job creation in Onitsha Main Market and similar commercial hubs.

Item Type:	Article
Subjects:	J Political Science > JA Political science (General)
Divisions:	Faculty of Management and Social Sciences
Depositing User:	miss Rita Enih
Date Deposited:	31 Aug 2025 10:33
Last Modified:	31 Aug 2025 10:33
URI:	http://eprints.gouni.edu.ng/id/eprint/5399

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