ENTREPRENEURIAL SKILLS NEEDED BY BUSINESS EDUCATION UNDERGRADUATES FOR SELF EMPLOYMENT AS PERCEIVED BY BUSINESS EDUCATORS IN UNIVERSITIES IN ENUGU

DURU, KELECHI FAVOUR (2025) ENTREPRENEURIAL SKILLS NEEDED BY BUSINESS EDUCATION UNDERGRADUATES FOR SELF EMPLOYMENT AS PERCEIVED BY BUSINESS EDUCATORS IN UNIVERSITIES IN ENUGU. Other thesis, GODFREY OKOYE UNIVERSITY, ENUGU.

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Abstract

The study examined the entrepreneurial skills needed by business education graduates for self-employment as perceived by business educators in universities in Enugu. The specific objective was to examine the extent to which entrepreneurial financial skills, entrepreneurial innovation skills and entrepreneurial marketing skills contribute to self-employment among business education graduates. Descriptive survey design was adopted in the study. The study population and sample size were based on forty (40) business educators in universities in Enugu. Primary data were collected using structured questionnaire. Descriptive analysis was used to analyse the research questions while Pearson Product Moment Correlation was used to test the hypotheses. The findings showed that: entrepreneurial financial skills significantly and positively contributes to self-employment among business education graduates (r = 0.620, p-value = 0.000); entrepreneurial innovation skills significantly enhance to self- employment among business education graduates (r = 0.589, p-value = 0.000); entrepreneurial marketing skills significantly and positively contribute to self-employment among business education graduates (r = 0.336, p-value = 0.037). In conclusion, entrepreneurial skills not only help graduates to identify and seize opportunities but also enabled them to adapt to changing market conditions and compete effectively in their respective industries, increasing their chances of establishing successful self-employment ventures. The study recommended that faculty members and course designers within business education departments should integrate practical marketing strategies and tools into their teaching to better prepare graduates for the competitive demands of self-employment.

Item Type:	Thesis (Other)
Subjects:	L Education > L Education (General)
Divisions:	Faculty of Arts > Faculty of Law > Faculty of Management and Social Sciences > Faculty of Education
Depositing User:	Uchenna Eneogwe
Date Deposited:	18 Jun 2026 08:26
Last Modified:	18 Jun 2026 08:26
URI:	http://eprints.gouni.edu.ng/id/eprint/5826

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