NNAJI, SAMUEL CHUKWUEMEKA (2026) INFLUENCE OF “CAMERAJOINTS INSTAGRAM STORE” POST ON THE PURCHASING BEHAVIOR OF PROFESSIONAL PHOTOGRAPHERS IN ENUGU METROPOLIS. Other thesis, GODFREY OKOYE UNIVERSITY, ENUGU.
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Abstract
sampling technique was adopted, making all the members respondents for the study. Data were collected through a structured questionnaire administered through Google Forms. The data obtained were analyzed using frequency tables, percentages, mean scores, and grand mean calculations. The findings revealed that professional photographers in Enugu metropolis are highly exposed to Camerajoints Instagram store posts through Instagram feeds, reels, likes, comments, and regular engagement with photography-related contents. The study also found that respondents have a positive perception towards Camerajoints Instagram posts because the posts are visually appealing, informative, and credible. Furthermore, the findings revealed that exposure to Camerajoints Instagram store posts significantly influences the purchasing behaviour of professional photographers by shaping product preferences, purchase intentions, and confidence in online equipment purchases. The study concluded that Instagram store posts significantly influence awareness, perception, and purchasing behaviour among professional photographers in Enugu metropolis.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Management and Social Sciences |
| Depositing User: | CHIBUEZE EZE |
| Date Deposited: | 16 Oct 2026 13:40 |
| Last Modified: | 16 Oct 2026 13:40 |
| URI: | http://eprints.gouni.edu.ng/id/eprint/6353 |
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