INFLUENCE OF FACEBOOK IN THE MOBILIZATION OF ELECTORATE IN ENUGU STATE IN THE 2023 PRESEDENTIAL ELECTION

EZEAH, UCHECHUKWU MARYJANE (2025) INFLUENCE OF FACEBOOK IN THE MOBILIZATION OF ELECTORATE IN ENUGU STATE IN THE 2023 PRESEDENTIAL ELECTION. Other thesis, GODFREY OKOYE UNIVERSITY, ENUGU.

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Abstract

This study investigates the influence of Facebook on the mobilization of electorates during the 2023 presidential election in Enugu State, Nigeria. As integration of social media in political communication has increasingly become a part of political activities, Facebook was identified as a significant tool that political actors could use in engaging the voters especially, the young demographic group. The study uses survey design and utilises data on 384 respondents sampled in Enugu East Local Government Area, Enugu North Local Government Area and Enugu South Local Government Area. In particular, the paper addresses the extent of voter awareness about the political role that Facebook plays, the ability to know how it is used by the political parties, its impact on voter perception about the candidates as well as its perceived credibility as a source of information in the course of elections. The results confirm strong awareness and use of Facebook as political mobilization tool. Most respondents recognized that the information on Facebook reshaped their political views, their attitudes toward the candidates, and promoted their involvement in elections. Although the platform was generally considered as credible, misinformation and political polarization problems were also identified. The paper puts together the findings that Facebook had a big impact on framing the political context in Enugu state during the voting process, as both a mobilization and communication tool. It suggests that the political stakeholders should act strategically in terms of social media usage and that voters need to be better digitally literate to reduce risks related to online political actions.

Item Type:	Thesis (Other)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Management and Social Sciences
Depositing User:	HILARY OBIEKWE
Date Deposited:	26 Aug 2026 11:58
Last Modified:	26 Aug 2026 11:58
URI:	http://eprints.gouni.edu.ng/id/eprint/6311

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