INFLUENCE OF INSTAGRAM ON THE SOCIAL BEHAVIOUR OF YOUTHS IN ENUGU EAST LOCAL GOVERNMENT AREA OF ENUGU STATE

NNANI, FRANCISCA CHINWEOTITO (2026) INFLUENCE OF INSTAGRAM ON THE SOCIAL BEHAVIOUR OF YOUTHS IN ENUGU EAST LOCAL GOVERNMENT AREA OF ENUGU STATE. Other thesis, Godfrey Okoye University, Enugu.

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Abstract

This study is on the Influence of Instagram on the Social behavior of youths in Enugu East LGA. Youth behavior has been altered due to the use of social media, particularly Instagram as they talk to each other, how they socialize. The research was based on 5 research objectives and research questions which were concerned with how often the youths use the Instagram app, how it affects their social life, the positive and negative behavior in using the app. Theories like the Uses and Gratification Theory, Social Comparison theory and Social Learning Theory are employed to give a complete understanding of the influence of Instagram. A survey design was employed and a structured questionnaire used for the data collection process with 383 respondents within 15-35 years across selected communities in Enugu East LGA.The descriptive statistical analysis and 4-point Likert scale with a decision benchmark of 2.50 showed that in this area, Instagram use amongst the young is high with a cluster mean of 3.30 for daily use. It has a strong influence on social behavior (cluster mean 3.04) and is a determinant of fashion trends, life style trends, peer interactions, and influences from on-site socializing to online communication. The study ends that Instagram is an integrated digital world for these young people, it is a source of peer subcultures and social practices and one of the most important sources of digital life pressures. Some ideas are: digital literacy programs; purposeful content production for entrepreneurship; and encouraging parental and peer support to ensure healthy online and offline experiences. The results provide empirical information to guide policymakers, teachers, parents and other community stakeholders in designing interventions that can help Nigerian youth practice responsible social media use.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: Uchenna Eneogwe
Date Deposited: 27 Jul 2026 12:25
Last Modified: 27 Jul 2026 12:25
URI: http://eprints.gouni.edu.ng/id/eprint/6039

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