INFLUENCE OF CELEBRITY MEDIA EXPOSURE ON BODY IMAGE AND SELFESTEEM AMONG UNDERGRADUATE STUDENTS IN GODFREY OKOYE UNIVERSITY

WISDOM, ANTHONY CHRISTIAN (2026) INFLUENCE OF CELEBRITY MEDIA EXPOSURE ON BODY IMAGE AND SELFESTEEM AMONG UNDERGRADUATE STUDENTS IN GODFREY OKOYE UNIVERSITY. Other thesis, Godfrey Okoye University, Enugu.

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Abstract

This work looks into how seeing famous people in the media affects body image and confidence levels in undergraduates at Godfrey Okoye University, Enugu. Because apps like Instagram, TikTok, Facebook, YouTube, and X have grown popular, students now face constant contact with polished images of fame, appearance, and living standards. Repeated viewing tends to spark comparisons that favor others, which may weaken satisfaction with one's own look and sense of value. Drawing from Cultivation Theory along with Social Comparison Theory, it examines whether regular interaction with star-centered material shifts personal self-view. While digital spaces amplify visibility, they also intensify pressure through repeated examples of so-called perfection. Exposure, especially when daily, quietly alters what feels normal or desirable. What begins as casual scrolling might slowly reshape inner judgments about worth and attractiveness. Through this lens, screen time links to deeper emotional responses shaped by repetition rather than reality. Though based on personal reports, results show how often students use Instagram is tied to how they feel about themselves. Because celebrities appear so polished online, viewers at Godfrey Okoye University report feeling worse after scrolling through feeds. When images shape identity, mood dips follow - especially around looks and worth. Rather than ignore these patterns, schools might teach critical viewing skills early. Emotional costs grow quietly; yet counselors can step in before damage deepens. Awareness alone won’t fix everything, though open talks help reduce pressure. Local context matters since global trends affect Nigerian youth differently. Instead of copying foreign models, tailored strategies may work better here. Insights from this campus could guide mental health planning elsewhere too.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: Uchenna Eneogwe
Date Deposited: 24 Jul 2026 11:03
Last Modified: 24 Jul 2026 11:03
URI: http://eprints.gouni.edu.ng/id/eprint/5928

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