Effect of Digital Skills Strategies on the Sustainability of Pharmaceutical Firms in Enugu State

Obodoagu, Kenneth Ogomegbunam and Okechukwu, E. U. (2024) Effect of Digital Skills Strategies on the Sustainability of Pharmaceutical Firms in Enugu State. Global Journal of Finance and Business Review, 7 (3). pp. 1-18. ISSN 1694-450X

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Abstract

The study evaluated the effect of digital skills strategies on the sustainability of pharmaceutical firms in Enugu State. The specific objectives were to: examine the effect of creativity strategy on the regulatory compliance among investors and evaluate the effect of communication strategy on the growing concerns of pharmaceutical firms in Enugu State. The descriptive survey design was used. The population of study was 315 staff of pharmaceutical firms. The whole population was used due to small number. A total of 263 staff returned the questionnaire accurately filled. Data were presented and analyzed using mean score and standard deviation using Sprint Likert Scale. The hypotheses was analyzed using Z - test. The findings indicated that Creativity strategy had significant positive effect on regulatory compliance among investors (95. n = 263), 5.673 < 9.681, P. < .05) and Communication strategy had significant positive effect on the growing concerns of pharmaceutical firms in Enugu State, Z (95. n = 263), 6.798 < 9.573, P. < .05). The study concluded that Creativity strategy and Communication strategy had significant positive effect on regulatory compliance among investors and growing concerns of pharmaceutical firms in Enugu State. The study recommended among others that the management of the pharmaceutical firms should have strategies that align with long-term vision. It will help understand how to appeal to the target audience and directs the efforts of the organisation.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: mrs chioma hannah
Date Deposited: 26 Aug 2025 21:11
Last Modified: 26 Aug 2025 21:11
URI: http://eprints.gouni.edu.ng/id/eprint/5307

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