INFLUENCE OF INSTAGRAM LIFESTYLE POSTS ON MENTAL HEALTH BEHAVIOUR AMONG YOUNG INSTAGRAM USERS IN ENUGU METROPO-LIS

ONWUKWALONYE, Benjamin C. and ODOH, Miriam Chinemerem and ONOH, Chinweoke (2024) INFLUENCE OF INSTAGRAM LIFESTYLE POSTS ON MENTAL HEALTH BEHAVIOUR AMONG YOUNG INSTAGRAM USERS IN ENUGU METROPO-LIS. INTERNATIONAL JOURNAL OF COMMUNICATION AND SOCIAL SCIENCES (IJCSS), 1 (4). pp. 32-46. ISSN 2643-6388

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Abstract

It has been observed that most young people are constantly being exposed to lifestyle posts made by others on Instagram which either have an effect on them or not; it is against this backdrop that this study seeks to examine the influence of Instagram lifestyle posts on mental health behaviour among young Instagram users in Enugu metropolis. Technologi-cal Determinism Theory and Social Comparison Theory formed the theoretical basis of the study. Using the survey research method, the questionnaire was deployed to elicit in-formation from undergraduates from Godfrey Okoye University (GO-UNI) and Enugu State University of Science and Technology (ESUT). Findings from the study revealed that the students are highly exposed to lifestyle posts on Instagram; these posts influence their attitude as they indicated that the posts reflect their actual standard of living. This is as their exposure to these posts promotes downward self-social comparison of their own lifestyle with the lifestyles being posted. The study recommends among other things that parents and other institutions of socialization should begin to sensitise young people as they need proper education on how to perceive and react to lifestyle posts on Instagram and other social media platforms as most of those posts are exaggerated.

Item Type: Article
Subjects: A General Works > AS Academies and learned societies (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: Uchenna Eneogwe
Date Deposited: 26 Aug 2025 13:48
Last Modified: 26 Aug 2025 13:48
URI: http://eprints.gouni.edu.ng/id/eprint/5291

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