POST COVID–19 ERA: THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON THE MARKETING OF MEDICAL & HEALTHCARE PRODUCTS IN NIGERIA

Nnaekwe, Kingsley and Asogwa, Doris Chinedu and Okechukwu, Ogochukwu Patience and Odike, Maryrose N. (2024) POST COVID–19 ERA: THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON THE MARKETING OF MEDICAL & HEALTHCARE PRODUCTS IN NIGERIA. SADI International Journal of Science, Engineering and Technology, 11 (1). pp. 1-16.

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Abstract

The coronavirus crisis has created a profound shift in how people interact and economy’s function. Policy mandates and fears of becoming infected or infecting others have impelled populations to shelter at home, socially distance, and otherwise reduce direct, in-person interactions with others. This study aimed to examined Post COVID – 19 Era: The impact of information and communication technology (ICT) on the marketing of medical & healthcare products in Nigeria. Other specific objectives are: to ascertain the influence of digital marketing on the supply of healthcare products by pharmaceutical companies in Nigeria and to examine how digitalization influences the relationship between pharmaceutical companies and its customers during Post COVID – 19 Era in Nigeria. The study used survey descriptive research method. Interviews were carried out on the staff of Nemel Pharmaceutical Company Limited Enugu. The overall finding of the study shows that digital marketing played a significant role in the supply of healthcare products by pharmaceutical companies in Nigeria during and after COVID-19 pandemic. The result also shows that digitalization influences the relationship between pharmaceutical companies and its customers during Post COVID – 19 Era in Nigeria. The study concludes that information and communication technology (ICT) have a significant impact on the success of marketing of medical & healthcare products in Nigeria. Among other recommendations, the study recommends that pharmaceutical companies need to understand the importance of digital marketing and be selective in marketing strategy.

Item Type: Article
Subjects: L Education > L Education (General)
Divisions: Faculty of Arts > Faculty of Law > Faculty of Management and Social Sciences > Faculty of Education
Depositing User: Uchenna Eneogwe
Date Deposited: 21 Aug 2025 09:07
Last Modified: 21 Aug 2025 09:07
URI: http://eprints.gouni.edu.ng/id/eprint/5133

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