INFLUENCE OF EXCLUSIVE BREASTFEEDING CAMPAIGNS ON KNOWLEDGE, ATTITUDE AND PRACTICE AMONG WOMEN IN AWGU LOCAL GOVERNMENT AREA OF ENUGU STATE

Nwosu, Michael Onwumelu and Ezema, Louis Chidi (2024) INFLUENCE OF EXCLUSIVE BREASTFEEDING CAMPAIGNS ON KNOWLEDGE, ATTITUDE AND PRACTICE AMONG WOMEN IN AWGU LOCAL GOVERNMENT AREA OF ENUGU STATE. GOUni Journal of Faculty of Management and Social Sciences, 12 (1). pp. 43-61. ISSN 2550-7265

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Abstract

The study examined the influence of exclusive breastfeeding campaign on knowledge, attitude and practice of exclusive breastfeeding among women in Awgu Local Government Area of Enugu State. The study sought to find out the knowledge, attitude and practice of exclusive breastfeeding among the women of child bearing age in Awgu. Related literature was extensively reviewed as a guide for the theoretical framework of the study, which was anchored on the belief model. Five research questions and three hypotheses were examined and tested using data collected through survey and analyzed. Pearson Product Moment Correlation, commonly symbolized as r. was used to test hypotheses one and two while T. Test was used to test hypothesis three. The survey research method was thus used and the population were women of reproductive or child bearing age. A cluster sampling approach was used in selecting the sample size of 379 respondents. The findings showed that hypothesis one has positively weak correlation and hypothesis two has negatively weak correlation while hypothesis three was statistically supported according to the decision rule which states: Reject Ho if tcal > tcv, otherwise accept at α = 0.05. This means that there is no correlation between the knowledge created by exclusive breastfeeding campaigns and the practice of exclusive breastfeeding among women in Awgu. The result of hypothesis two means that there is no significant correlation between level of awareness created by exclusive breastfeeding campaign and the attitude of women in Awgu L.G.A towawards exclusive breastfeeding. Also, hypothesis three result showed there are some factors seriously militating against the practice of exclusive breastfeeding by women in Awgu L.G.A. The researchers recommend that adequate enlightenment especially during antenatal and immunization services are vital in promotion of exclusive breastfeeding among women in Awgu L.G.A. Keywords: Exclusive breastfeeding, Campaign, Knowledge, Attitude, Practice, Women

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Management and Social Sciences
Depositing User:	Nnenna Ayo
Date Deposited:	14 Aug 2025 18:41
Last Modified:	14 Aug 2025 18:41
URI:	http://eprints.gouni.edu.ng/id/eprint/5037

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