THE INFLUENCE OF MUSIC VIDEO/POPULAR CULTURE ON YOUTH SOCIAL BEHAVIOUR

Ekoh, Tochukwu J THE INFLUENCE OF MUSIC VIDEO/POPULAR CULTURE ON YOUTH SOCIAL BEHAVIOUR. THE INFLUENCE OF MUSIC VIDEO/POPULAR CULTURE ON YOUTH SOCIAL BEHAVIOUR (A STUDY OF GODFREY OKOYE UNIVERSITY). (Unpublished)

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Abstract

ABSTRACT This research exercise examined the influence of music video/popular culture on youth’s social behaviour in Nigeria. The research objectives are; to examine the influence of music videos to increase of violence among Nigerian youth, to ascertain the influence of music videos in increasing crime rate in Nigeria, to examine the influence of music videos on the socio-cultural behavior of Nigerian youths and to determine factors encouraging negativity in the Nigeria music video industry. The research study adopted cultivation theory as the theoretical framework for this study. The researcher adopted both primary and secondary means of data collection. The data collected was analyzed using simple percentage method. The research work made some of the following findings; that over 232 respondents agreed that Nigerian music video have any moral impact on the people of Nigeria, that over 250 respondents agreed that music video viewing influence violet behaviour in youth, that to a very high extent impact of music videos increase violence among Nigerian youth, that 174 respondents agreed that watching music, videos increases your smoking habit and that that music videos encourage deviant behavior among youth . It was recommended that; government should make a law that bounds and restrict the selling and showcasing of explicit videos that have violent content and sexual content, this will help to reduce the rate of influence of foreign videos that does not encourages Nigerian culture, Nigerian music industry on their own should reduce the amount of sexual content in entertainment programmes. Reducing youth’s exposure to this content has the possibility of reducing sexual indulgence when they include depiction of sexual risk (such as the possibility of contracting sexually transmitted diseases or becoming pregnant). Abstinence or the need for sexual safety should be depicted, non-governmental organization should also come up with social campaigns to discourage the watching of explicit videos that has violent and sexual content and For channel stations, writers and directors in terms of programming should portray realistic highlights of both positive and negative effects of the programmes.

Item Type: Article
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Management and Social Sciences
Depositing User: Miss Tochukwu J. Ekoh
Date Deposited: 28 Sep 2018 12:49
Last Modified: 28 Sep 2018 12:49
URI: http://eprints.gouni.edu.ng/id/eprint/714

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