ASSESSMENT OF THE DEVELOPMENT OF SHOPPING MALL ON BUSINESS IN ENUGU METROPOLIS (A CASE OF SHOPRITE, ENUGU)

David, Asika (2018) ASSESSMENT OF THE DEVELOPMENT OF SHOPPING MALL ON BUSINESS IN ENUGU METROPOLIS (A CASE OF SHOPRITE, ENUGU). Diploma thesis, Godfrey Okoye University.

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Abstract

The study aims at ascertaining the economic impact of the development of shopping mall on the existing retail business in Enugu metropolis. The survey research design was adopted and a sample size of 67 was gotten using Taro Yamani formula out of the population of a total of (255) residents. 67 questionnaires were administered to the respondents and 64 was returned, which was used for the data. The data for the study was gathered with a five point likert scale questionnaire. Analyses were made using the latest version of statistical package for social sciences (SPSS} a well known software for the statistically data analysis, so that effective conclusion can be drawn. The data for the study were gathered with a four point likert scale model. Data was analyzed using SPSS. The study discovered amongst others that The existence of Shoprite Enugu affects negatively on the existing small retail business in various dimension such as prices, profits, and business prospect. The existence of Shoprite has posed serious economic challenge and strong competitor on the existing retail business within the region.. The study concludes that the entrance of Shoprite Enugu posed serious challenge to the existing retail business in the region, from the result, the entrance of Shoprite Enugu reduce business prospect, price, profits and marginal sales drops considerably. The recommendations are that the relevant government authorities and agencies should take proper look on the development of these multinational cooperation/industries to avoid sending our young establishment to its early grave. and The activities of these industries should be checked, so as to encourage our local infant retail business to thrive in the midst of this strong competitor. Finally the researcher suggested other topics for further research.

Item Type: Thesis (Diploma)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Management and Social Sciences
Depositing User: Mr. David Asika
Date Deposited: 06 Aug 2018 13:30
Last Modified: 06 Aug 2018 13:30
URI: http://eprints.gouni.edu.ng/id/eprint/552

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