Challenges of Teaching and Learning of Marketing in Secondary School in Nsukka Educational Zone, Enugu State Nigeria

Ayoluqbe, Chinedu J. and Ishiwu, I. U and Ugodinamba, Amaka S. (2019) Challenges of Teaching and Learning of Marketing in Secondary School in Nsukka Educational Zone, Enugu State Nigeria. The Pacific Journal of Science and Technology, 20 (2). pp. 170-178.

[img] Text
ishiwu scan 6.pdf

Download (3MB)

Abstract

The study investigated the challenges of teaching and learning of marketing in secondary schools in the Nsukka Education zone. A descriptive survey design was adopted for the study. The population of the study consists of about 1,750 students who were offered marketing as a subject of study. The numerical strength of those that were offered marketing in SS 1 is 860 students, 552 consist of 600 students and SS3 who prepares for senior WAEC in marketing is 320 candidates. The sample size was 320 students which constitutes the number of students who wrote their WAEC in marketing in Nsukka education zone. Three research questions were selected for the study. Questionnaires containing 17 items were e instrument for data collection. The instrument was validated by three experts, one from social science education and two from measurement evaluation and it was subjected to face validation. Cronbach Alpha technique was used for its analyses in the determination of the internal consistency of the instrument which gave the overall reliability value 0.65.

Item Type: Article
Subjects: L Education > L Education (General)
Divisions: Faculty of Arts > Faculty of Law > Faculty of Management and Social Sciences > Faculty of Education
Depositing User: mrs chioma hannah
Date Deposited: 30 Sep 2021 11:54
Last Modified: 30 Sep 2021 11:54
URI: http://eprints.gouni.edu.ng/id/eprint/3171

Actions (login required)

View Item View Item