UDEH, Sergius Nwannebuike and NWADIALOR, E.O (2014) EVOLUTION OF CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA. ESUT Journal of Accountancy, 5 (1). pp. 117-126. ISSN 2251--032X
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Abstract
The paper reviewed the evolution of Corporate Social Responsibility in Nigeria. It noted that even before the ‘Western organized’ CSR was imported into the country through the multinational corporations, a primordial form of it existed in the country. Some companies in Nigeria engaged in CSR in various forms. However, the reporting methodology of these companies did not comply with Global Reporting Initiative. The paper concluded that while desire for consumer protection, fair trade especially in multinational operations, consumer and civil society pressures are at the centre of Western CSR, philanthropic motives, desire to create improved brand value and avert the wrath of host communities drive the concept inNigeria. The paper recommended among other things, that companies should be made to appreciate, through advocacy campaigns, that investment in CSR is a more permanent form of advertisement in the consciences of the citizens. CSR therefore, projects corporations and their products/services in a more lasting form to communities and the society at large:
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) L Education > L Education (General) |
| Divisions: | Faculty of Management and Social Sciences |
| Depositing User: | GOUNI ICT |
| Date Deposited: | 12 Jun 2018 13:26 |
| Last Modified: | 04 Oct 2019 15:03 |
| URI: | http://eprints.gouni.edu.ng/id/eprint/241 |
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