WITH MORE, WE ARE BETTER: AN ANALYSIS OF METHODS IN COMMUNICATION RESEARCH

Chima, Onyebuchi Alexander and Obayi, Paul Martins and Ojiakor, Ifeoma C. (2019) WITH MORE, WE ARE BETTER: AN ANALYSIS OF METHODS IN COMMUNICATION RESEARCH. (IJCSS) International Journal of Communication and Social Sciences, 1 (1). pp. 26-48. ISSN 2643-6388

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Abstract

This paper sought to x-ray the methods available to a communication researcher both from the quantitative and qualitative perspective, and the predominant methods used by researchers and why? Using the generative theory of problem solving, the researchers were able to portray that problem solving in research should not only be limited to few scientific methods, rather there should be more liberal approach to select from myriad of research methods at the disposal of communication researcher. The researcher used library research, survey and in-depth interview methods to address the study. Findings revealed that there are many suitable research methods for communication researches, but researchers limit themselves to very few, thereby repeating methods and neglecting the majority of other methods. Further findings also revealed that most communication scholars, researchers and students have limited knowledge of different research methods that exist and suitable to the field of communication but are not regularly in use for communication studies. Most researcher seem to be conversant with survey method, content analysis, focus group discussion, Interview and observation, notwithstanding that there are more than thirty other research methods that are suitable for communication studies. The researchers, therefore, recommended that researchers should expose themselves and learn more methods existing and suitable in the field of communication and apply them in their studies.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Management and Social Sciences
Depositing User:	mrs chioma hannah
Date Deposited:	29 Sep 2019 13:05
Last Modified:	29 Sep 2019 13:05
URI:	http://eprints.gouni.edu.ng/id/eprint/2207

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