Obayi, Paul Martins and Agbo, Kate and Nwosu, Michael Onwumelu and Nzekwe, George Nnamdi (2017) NFLUENCE OF THE MASS MEDIA IN DIVERSIFYING NIGERIA’S OIL-BASED ECONOMY. Schramm International Journal of Mass Media and Telecommunications., 1 (1). 156- 163. ISSN 2536-6289
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Abstract
Since the oil boom of the 70’s, Nigeria has been described as an oil-based economy. However, the dwindling price of oil at the international market has called for serious review of the country’s major source of revenue. The recent revised national account by the nation’s Chief Statistician, Yami Kale, revealed that oil value-added has been negative for years now, and in fact, it is the non-oil sector that had sustained the economy (Ukudolo, 2016). This raises a serious question on the need to diversify the economy with the media at the forefront of the drive. This study analysed the influence of the media in the diversification of Nigeria’s oil-based economy, using survey research design. Findings revealed that the media have placed a crucial role in diversifying the nation’s economy.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Management and Social Sciences |
| Depositing User: | mrs chioma hannah |
| Date Deposited: | 29 Sep 2019 07:34 |
| Last Modified: | 23 Jul 2024 12:20 |
| URI: | http://eprints.gouni.edu.ng/id/eprint/2188 |
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