Amadi, Chukwudera Deborah and Obayi, Paul Martins and Onyebuchi, Chima Alexander (2019) SOCIAL MEDIA COVERAGE OF BIG BROTHER NIAJA SHOW OF 2018: A CONTENT ANALYSIS OF FACEBOOK, TWITTER AND INSTAGRAM FAN PAGES. International Journal of Social Sciences.
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Abstract
This study sought to analyze social media coverage of Big Brother Naija show of 2018 with focus on the fan pages of Facebook, Twitter and Instagram handles. This study was anchored on the agenda setting theory and framing theories. The researchers utilized content analysis method in addressing the study. Out of a total of 48, 176 posts on the fan pages of the three (3) social media handles (Facebook, Twitter and Instagram), composite sampling technique was used to arrive at a sample size of 200 posts. The instrument for data collection was code sheet. To ensure reliability of research instrument the pearson’s r was used to arrive at an inter coder reliability of 0.9, 0.8, 0.9, 0.7, and 0.9. Findings from data analysis revealed that several frames were used in social media coverage of BBN in the 2018 edition. Some of these frames include morality frame, nudity frame, and reality frame. However, nudity frame 87 (53.4%) posts was the highest frame used in social media coverage of BBN. It was also revealed that social media coverage of BBN was unfavourable, given that 83 (50.9%) post were unfavourable to the show. It can be said that the show enjoyed lots of criticism and negativities with regards to its activities.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Management and Social Sciences |
| Depositing User: | mrs chioma hannah |
| Date Deposited: | 27 Sep 2019 17:32 |
| Last Modified: | 27 Sep 2019 17:32 |
| URI: | http://eprints.gouni.edu.ng/id/eprint/2174 |
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