ANALYSIS OF NEWSPAPER FRAMING OF THE 2009 REBRANDING NIGERIA CAMPAIGNS

Onyebuchi, Chima Alexander and Obayi, Paul Martins (2019) ANALYSIS OF NEWSPAPER FRAMING OF THE 2009 REBRANDING NIGERIA CAMPAIGNS. International Journal of Communication. An interdisciplinary Journal of Communication Studies.. pp. 1-12. ISSN 1597-4324

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Abstract

The image of a country can make or mar it. This is the main reason leaders of many countries aim at maintaining favourable image in their interactions with global community. There are, however, countries that have suffered negative image within the comity of nations and this has affected-them greatly. Nigeria appears to be one of these countries that have tremendous bad image both within and outside the shores of the country, hence the need for the-re-branding of the nation. With the flag-off of re-branding Nigeria campaign in February 2009, the, media were perceived as veritable instruments for actualizing the re- branding Nigeria campaign, How effective the media covered the project is a thing of concern. Therefore, this study sought to ascertain the extent to which the media have been able to cover the re-branding Nigeria company. Using contents analysis, the researcher was able to analysis three national dailies namely: This Day, the Daily Sun and The Guardian newspapers. A sample of 216 editions of the newspapers was randomly selected for analysis. The results revealed that re-branding Nigerian campaigns tended to suffer gross under-reporting in the hands of the print media outfit studied. Based on the findings of the study, it was recommended that newspapers should ensure adequate highlight and coverage of national issues like the re-branding Nigeria campaigns.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
L Education > L Education (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: miss ifeoma agbo
Date Deposited: 28 Aug 2019 11:03
Last Modified: 28 Aug 2019 11:03
URI: http://eprints.gouni.edu.ng/id/eprint/1889

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