STRATEGIES FOR WEALTH-CREATION IN NOLLYWOOD: A CRITICAL APPRAISAL

ADUKU, Armstrong Idachaba (2018) STRATEGIES FOR WEALTH-CREATION IN NOLLYWOOD: A CRITICAL APPRAISAL. The CRAB Journal of Theatre & Media Arts (5). pp. 159-174. ISSN 2006-0157

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Abstract

This paper examines the potential of the Nigerian video film in promoting wealth in Nigeria. The paper notes that through sheer creativity and imagination, the film industry in Nigeria has established itself as a major employer of labor. Globalization offers content produces wide opportunities for the commoditization of their works. Therefore the Nigerian home video must rap into the global market to maximize its potentials.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: GOUNI ICT
Date Deposited: 22 May 2018 12:48
Last Modified: 22 May 2018 12:48
URI: http://eprints.gouni.edu.ng/id/eprint/139

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