Ngwoke, Juliet Ezinne (2019) Public Perception of billboard advertising during the 2015 general election period. Other thesis, Godfrey Okoye University.
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Abstract
The aim of the study was to asertain the level of relavence attached to billboard as means of political infromation. The review of study was to find out the benefit billborad advertisment was on the public the theorical freawork used was individual diference theory and social relationship. Survey reserch method was adopted as the reserch design. While questionnair were the instrumnet used in fithering data. My population was Enugu North Metropolis. Jusgemnetal sampling technique was used to test the sampling size. Findings also shows that public perception of billborad did not affect candiate choice based on the conclsuion the resercher proved that respondents saw the electional process as credible but thar perception of process did not affect the judgmnetal of billboard.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | A General Works > AC Collections. Series. Collected works A General Works > AI Indexes (General) |
| Depositing User: | Miss Juliet Ezinne Ngwoke |
| Date Deposited: | 05 Feb 2019 09:12 |
| Last Modified: | 05 Feb 2019 09:12 |
| URI: | http://eprints.gouni.edu.ng/id/eprint/1024 |
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