Allison, Pat (2006) Role Of Marketing In Organization. In: Marketing and Management Practice in Nigeria. African Marketing Development Foundation. ISBN 978 - 078 - 020 - 3
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Abstract
When one asks the question, why do we always start any business discourse with marketing and sales management, the logical answer that readily calls to mind is, "every business is marketing." This means that every business starts and ends with marketing. When Adam Smith in 1776 wrote that consumption is the 'ole and purpose of production, he was talking of marketing concept. I t is therefore important for us to have a full understanding of the terms. • The Marketing Concept • The Marketing Mix What is Marketing? The word "Marketing" has been defined in various ways by various students and practitioners of marketing. Some people have also looked at marketing as selling. Marketing is not selling, but selling is an aspect of marketing. What then is Marketing? In our own country, many people look at marketing as market. Therefore, as soon as you mention the word "Marketing" their mind goes to the word 'Market.' Marketing is much more than selling and market. Marketing has been defined as "the business process by which products are matched with markets and. through which transfers of ownership are effected.
| Item Type: | Book Section |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Management and Social Sciences |
| Depositing User: | mrs chioma hannah |
| Date Deposited: | 12 Oct 2021 14:29 |
| Last Modified: | 12 Oct 2021 14:29 |
| URI: | http://eprints.gouni.edu.ng/id/eprint/3236 |
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