EBOH, F. EZIONYE and IGWE, Nick Ngozi and Emerole, Ahamefula G (2009) MANAGING INNOVATION IN A HYPER-COMPETITIVE ECONOMY. MADONA University Journal of research in Business Administration and Management, 1 (1). pp. 69-81.

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All over the world, phenomenal changes are taking, place in all facets of business activity. The need to improve on the provision of goods and services has led to new methods and techniques oj doing business. In Nigeria, the full embrace of competition and liberal economic thinking have further driven businesses to search for new ways of doing business. Today, organizations with the competitive edge are those that are able to convert creative ideas into finished products. This is important because, without new products, an organization will fizzle out over time. An organization must continuously "recharge" and "reload" so as to remain a superior brand, ahead of its rivals, The innovation process includes an organization's improvements in its areas of operations, promotion of best business practices, and improvement in data collection and dissemination. To succeed, organizations must create innovation departments, put into practice new ideas and designs, be able to launch them in form of new products or services, and sustain such ideas and designs into growth and maturity.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Natural and Applied Sciences
Depositing User: mrs chioma hannah
Date Deposited: 08 Feb 2021 13:40
Last Modified: 08 Feb 2021 13:40

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