NIGERIAN AUDIENCES' PERCEPTION OF PENTECOSTAL CHURCHES' OWNERSHIP OF SATELLITE TELEVISION CHANNELS

Obayi, Paul Martins and Edogor, Ignatius Obtorah (2016) NIGERIAN AUDIENCES' PERCEPTION OF PENTECOSTAL CHURCHES' OWNERSHIP OF SATELLITE TELEVISION CHANNELS. Global Journal of Arts, Humanities & Social Sciences, 4 (3). pp. 12-18. ISSN 2052-6369

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Abstract

Pentecostal churches' ownership of satellite television channels is a relatively new trend, in Nigeria; Apparently, it is one of the aftermaths of Deregulation of broadcasting industry, in the country. By the application of uses and gratifications theory; this paper investigated Nigerian audiences' perception of Pentecostal churches' ownership of satellite television, channels. Survey research method was adopted for the study and a sample of 300 respondents was drawn using multistage sampling techniques, whereas the questionnaire sewed "as the instrument of data collection. The work's major finding is that the public perceives Pentecostal churches' ownership of satellite television channels as a welcome development in Nigeria; they uphold the channels airing of miracles, albeit with regulations. Again, it found out that broadcasting of such religious programmes help to draw people closer to their Creator.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: mrs chioma hannah
Date Deposited: 29 Sep 2019 11:17
Last Modified: 29 Sep 2019 11:17
URI: http://eprints.gouni.edu.ng/id/eprint/2195

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