Audience Perception and Use of the New Media in Christian Pastoral Communication in Southern Nigeria

Obayi, Paul Martins and Onyebuchi, Chima Alexander (2014) Audience Perception and Use of the New Media in Christian Pastoral Communication in Southern Nigeria. Journal of New Media and Mass Communication, 26. pp. 1-14. ISSN 2224-3275

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Abstract

This study; examined the use of the new media in Christian pastoral communication. The explanatory mixed method formed the design of the study, while the population was on adults between 18 years and above, from the southern part of Nigeria. Using Australian calculator, a sample size of 453 respondents was arrived at Multistage; sampling technique was used to select respondents from the three existing geopolitical zones in the south. The study used two instruments namely: questionnaire and interview. It was revealed that, to a large extent, 68.9% of the sampled population uses the new media in assessing Christian pastoral messages.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: mrs chioma hannah
Date Deposited: 29 Sep 2019 07:07
Last Modified: 29 Sep 2019 07:07
URI: http://eprints.gouni.edu.ng/id/eprint/2183

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