The Effects of Ego Depletion and Gender on Persuasion

Babajide, G.A. and Blessing, N.O (2014) The Effects of Ego Depletion and Gender on Persuasion. GOUni Journal of Management and Social Sciences, 2 (1). pp. 12-21. ISSN 2550-7265

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Ego depletion undermines resistance to persuasion. The current study investigated the effects of ego depletion and gender on persuasion using a between-subject factorial design. It was hypothesized that ego depletion would influenced persuasion. It was also predicted that males would be more likely to be influence by persuasion than females and that the effect of ego depletion on persuasion will differ as a function of gender. The results indicated that gender significantly influenced persuasion. There was no main effect of ego depletion on persuasion and there was no significant interaction between ego depletion and gender. This study suggests that the stereotypical impression of women as feeble-minded individuals who are easily persuaded ought to be reevaluated.

Item Type: Article
Subjects: B Philosophy. Psychology. Religion > B Philosophy (General)
H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: GOUNI ICT
Date Deposited: 06 May 2018 17:28
Last Modified: 06 May 2018 17:28

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