AUDIENCE PERCEPTION OF THE NIGERIAN HOME VIDEO-FILM

ADUKU, Armstrong Idachaba (2018) AUDIENCE PERCEPTION OF THE NIGERIAN HOME VIDEO-FILM. New Frontiers. pp. 90-97. ISSN 978-127-230-1

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Abstract

The Nigerian home video has emerged as major purveyor of Nigerian culture, and to a large extent the African culture, due to its extensive viewership. Its viewership spreads across nations in Africa, Asia, Europe and America. It is therefore important to examine the actual impacts of its content on its audiences. The audience is the ultimate consumer of video content. This paper therefore examines audience perception of the home video. It aims to further examine the levels of influence, meanings and understanding which the home video can bring to bear on its audiences. The paper also examines whether Nigerian home-video content is meeting the needs and expectations of its viewership.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: GOUNI ICT
Date Deposited: 22 May 2018 12:51
Last Modified: 22 May 2018 12:51
URI: http://eprints.gouni.edu.ng/id/eprint/154

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