ADUKU, Armstrong Idachaba (2018) COMMUNICATING MASSES AND MASS COMMUNICATION: FINDING THE VOICE OF AFRICAN MASSES. In: The Professor Olu Obafemi International Conference on African Literature and Theatre (ObafConfab).
![[img]](http://eprints.gouni.edu.ng/style/images/fileicons/text.png) |
Text
COMMUNICATING MASSES AND MASS COMMUNICATION; FINDING THE VOICE OF AFRICAN MASSES.pdf Download (2MB) |
Abstract
This paper examines the new and emerging nature of communication which provides the new duality of the imperatives of communicating masses, away from the traditional nature of communication which provides for mass communication only. Rather than communicating to the masses, the new concept of modern communication stipulates a mass response/interactive model, instead of the traditional one-way linear mode of communication. Modern technology, especially the computer and digitization, has opened up lots of opportunities and empowerment to the mass of the citizenry. In the new communication era, this fundamental has become very important to democracy and good governance. The paper notes that, in Europe and America, technology is increasingly offering a platform for the masses to talk or initiate dialogue.
| Item Type: | Conference or Workshop Item (Speech) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) L Education > L Education (General) |
| Divisions: | Faculty of Management and Social Sciences |
| Depositing User: | GOUNI ICT |
| Date Deposited: | 22 May 2018 12:49 |
| Last Modified: | 22 May 2018 12:49 |
| URI: | http://eprints.gouni.edu.ng/id/eprint/145 |
Actions (login required)
 |
View Item |
