Items where Author is "ANYANWU, BJC"

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ANYANWU, BJC and ORJI, Uchenna Franklin and DURU, DURU, Ngozi (2019) PERCEPTION OF THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF SELECT PRODUCTS: A Study of Residents of Owerri Metropolis. IMSU JOURNAL OF COMMUNICATION STUDIES, 3. pp. 1-311. ISSN 2682-6321

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