EXTERNAL ENVIRONMENT AND BUSINESS SURVIVAL IN NIGERIA
Abstract
The paper investigates the impact of external environment on business survival in Nigerian. Every business organization regardless of scope, size and inclination set before a number of goals and objectives. The organizations strive to carry out their activities and to make sure they achieve one of their paramount objectives which is to maximize profit. The paper will try to answer the question: can organizations survive without working closely with the external environment? An extensive review of related literature was carried out to throw more light into the investigation. The objective of this paper is to examine how business organization can cope with its external environment and guarantee its survival. The relevant data were collected administering questionnaire. These were administered to 80 worker randomly selected the frequency of responses were found and converted to percentages. The result indicated that all the external factors affect the business either negatively or positively that business cannot operate in a vacuum and need to interact with its environment both internal and external. The paper recommends that, there is need to follow the trend of change in dynamic environment, which they operate. In conclusion for organization for effective it must capitalize on the proper management of its environment and every business note that external environment are uncontrollable factor and that business can only adapt to it as seen in the data gathered from the study.References
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Bennett, R, (1989) Small Business Survival, Pitman Publishing, London.
Betts, M. (1994) “Reengineering Construction : A New Management Research Agenda”, Construction Management and Economic, Vol. 4.
Bonne .L.F and kurtzd. L(1980) Business Environment Dry Den Press, London (1st Ed)
David, F.R. (1989) “How Companies Define Their Mission” Long Range Planning, Vol. 22, No. 1.
Drucker, P.F. (1993). Post capitalist society, Harper Business.
Drury, C (1988) Management and Cost Accounting (2nd ed.), International Oxford, London
Freilich M. (1971) The Meaning of Culture: a Reader in Cultural Anthropology. Lexingtom, Kentucky: Xerox college publishing.
Grant, R.M. (1996). Prospering in dynamically-competitive environments: Organizational capability as knowledge integration. Organization Science, 7(4).
Hambrick, D. C. & Fredrickson, J. W. (2005). Are you sure you have a strategy? Academy of Management Executive, 19(4).
Handy, C (1991) “The age of Unreason, Century Business” Harvard Business Review, vol. 12. Historical Principle, New York
Imaga, E.U.L. (2000) A Manual on Corporate Planning and Strategic Business Policy, Rhyce Kerex Enugu.
Iweala O.N (2004) “How to Spur Reforms and Improve outcome” address presented by Hon. Minster of finance at around table economic summit.
J. A Etal (1998) Element of Business in Nigerian (1st ed.) University of Lagos press.
Konter, M. (1995) The Change Masters, (3rd edition) Prentice Hall London.
Lawal, A (1993) Management in Focus Published by Abdul industries.
Ledgerwood, G, (1992) The Environment Audit and Business Strategy, Pitman Publishing, London.
Mohammed, S. (1998) The Rap on Reengineering Computers world, Macmillan.
Morris, D, (1985) The Economic System in the UK, Oxford University Press, 3rd Edition
Muhammed S and Tucker S.N (1996) “Construction Process Reengineering”, Building Economist Vol 4.
Ouchi, W G, (1981) Theory Z, How American Business can meet the Japanese Challenge, Oxford.
Pascale, R T (1988) The Art of Japannese Management, Harmondsworth, Pengium Reading, Mass Addison-Wesley.
Swann, D, (1993) The Single European Market and Beyond, Rutledge. London.
Thomas, C.I. (1994) “Strategy in Action”, Chapman and Hall, Retrieved from uuu.Thomp-Publiedu.com.
Trevor, M, (1983) Japan’s Reluctant Multinationals, Pinter, London.
Published
2016-06-01
How to Cite
SADIQ, Suleiman Abubakar; BALA, Abubakar Daudu.
EXTERNAL ENVIRONMENT AND BUSINESS SURVIVAL IN NIGERIA.
GOUNI Journal of Management and Social Sciences, [S.l.], v. 4, n. 1, p. 47-57, june 2016.
ISSN 2550-7265. Available at: <http://journal.gouni.edu.ng/index.php/fmss/article/view/12>. Date accessed: 14 may 2018.
Issue
Section
Articles
Keywords
External Environment; Business Survival; Organization
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