CUSTOMER SERVICE QUALITY AND CORPORATE PERFORMANCE IN THE BANKING SECTOR IN PORT HARCOURT
AbstractThe focus of this paper was to explore the relationship between customer service quality and corporate performance in the Banking sector in Port Harcourt. We carried out a descriptive study involving survey design. Empirical, theoretical and conceptual literatures were extensively reviewed. 105 copies of questionnaire were distributed to capture relevant information from respondents comprising top level management staff of the 21 money deposit banks in Port Harcourt. Data collected were analyzed using Spearman’s correlation coefficient and the regression analysis with the aid of SPSS version 20.0. It was concluded that Customer Service Quality significantly influenced Corporate Performance in the Banking Sector in Port Harcourt. Based on the conclusion, we recommended that the banks in Port Harcourt should always provide quality and friendly customer service so as to enhance corporate performance.
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