EFFECTIVENESS OF THE USE OF ICT BY MEDIA PRACTITIONERS IN MODERN DAY BROADCASTING

Anorue, Luke Ifeanyi and ETUMNU, Emeka Williams and Onyebuchi, Chima Alexander and Obayi, Paul Martins (2022) EFFECTIVENESS OF THE USE OF ICT BY MEDIA PRACTITIONERS IN MODERN DAY BROADCASTING. INTERNATIONAL JOURNAL OF COMMUNICATION AND SOCIAL SCIENCES. pp. 43-59.

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Abstract

Gone are the days when analogue tools were the mainstay in broadcasting. The demand for quality broadcasting is on the increase as a result of sophistication in technologies. In recent times, audience clings to broadcast station(s) that appreciate technology and aesthetics in making their work outstanding. In achieving this, broadcast media practitioners employ ICT in their reportorial duties. Therefore, this study examined the effectiveness of the use of ICT by media practitioners in modern day broadcasting. The study was anchored on Diffusion of innovation theory. The survey research design was used with questionnaire as its instrument;. One hundred and fifty-six (156) respondents were studied from Imo Broadcasting Corporation, NTA Owerri, Heartland FM, Hot FM and One Radio. Analyses of data were presented in percentages and numbers. Findings of the study revealed that 41% of broadcast media practitioners in Imo State were moderately knowledgeable about ICT tool used in broadcasting. It was also revealed that 64% of the broadcast media practitioners moderately use ICT in their broadcast assignments. Further findings revealed that 55% of the broadcast media practitioners opined that ICT has been effective. Findings revealed that the challenges facing ICT in modern day broadcasting range from poor funding, poor training of broadcast personnel, poor supply <i power, high cost of ICTs tools, and internet aided plagiarism on the part of practitioners. The researchers recommended that broadcast stations should effectively use ICT in their broadcast activities. It was also recommended that broadcast management should make efforts in funding stations and practitioners should use internet professionally.

Item Type: Article
Subjects: A General Works > AC Collections. Series. Collected works
Divisions: Faculty of Law, Arts and Social Sciences > School of Art
Depositing User: mrs chioma hannah
Date Deposited: 17 Aug 2022 09:50
Last Modified: 25 Aug 2022 10:26
URI: http://eprints.gouni.edu.ng/id/eprint/3570

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