DESIGN AND DEVELOPMENT OF A SAFE AND EFFECTIVE ONLINE MARKETPLACE FOR NIGERIA
Abstract
Buying and selling has gone beyond what is carried out only in a physical environment, as the availability of internet has made market and marketing a thing done online. Most online marketplaces (Websites) are individually managed in a way that it monopolises and restricts users to only products and services placed on them, thereby making users to think that only goods placed on such media are those available in the market. The paper proposed, designed and developed a web-based marketplace system using UML (Unified Model Language) and PHP as the Front-end (Programming Language) and MYSQL as the back-end (Database) running under WAMP (Window, Apache, PHP and MYSQL) Platform. The study used Case diagram and Class diagram, offered by UML for designing the system. The system provides a secured marketplace for products and services with the resources available online which is secure and provide customers marketplace with unlimited and unrestricted search. With the adoption of limited search engine optimisation that converges, accesses to various marketplaces through the use of links have been made possible. The study recommended that online marketplace should be improved on by not only limited to products in the country but goods and services outside the country.References
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Aremu, M. A. (2012). “Starting a New Business and Challenges of Doing Business in Nigeria” in General Studies in the Social Sciences: Some Fundamental Topics, Adeleke, B. L. and Ijaiya, G. T. (eds.) 160 – 173. Published by General Studies Division, University of Ilorin, Ilorin, Nigeria.
Aremu, M. A. (2013). Strategic Marketing Planning and Entrepreneurship in a Developing Economy. In Management and Entrepreneurship in Societal Transformation: Perspectives from Africa, Adebola, S. A. and Gbadeyan, R. A. (eds.) 47 – 69. Published by Department of Business Administration, Faculty of Management Sciences, University of Ilorin, Nigeria.
Aremu, M. A., Ameen, A. O. & Mustapha, A. M. (2015). Election Marketing through Promotion of Electronic Voting System in Nigeria. Proceeding of 4th International Science, Technology, Education, Arts, Management & Social Sciences (iSTEAMS) Conference in collaboration with University of Ilorin, Ilorin, Longe, O. B., Jimoh, R. G. & Ebem, D. U. (eds.) 815 – 830. Published by Research Nexus Africa Networks & The Creative Research Networks.
Aremu, M. A., Gbadeyan, R. A. & Aremu, M. A. (2016). Environmental Factors and Strategic Marketing Planning In Nigerian Insurance Industry, DBA Africa Management Review, 6 (1), 17-30. Published by Department of Business Administration (DBA), School of Business, University of Nairobi. Available on line at http://journals.uonbi.ac.ke/damr
Akinyele, S. T. (2011). Strategic marketing management on performance of firms in the ownstream . Sector of Nigerian oil and gas industry., Business Intelligence Journal, 10(6), 303-311.
Breu, R., et al., (1998). Systems, View and Models of UML. in The Unified Modeling Language -- Technical Aspects and Applications. Physica Verlag. p. 101-102.
Gruca, T.S., & Rego, L. L. (2005). Customer Satisfaction, Cash Flow, and Shareholder Value. Journal of Marketing, 69, 115-130.
Kotler, P. & Keller, K.L. (2006). Marketing Management, Delhi Prentice Hall of India Private Limited.
Meiden, A. (1984). Banking Marketing Management. Macmillan Publishers Limited, London, Pp 30 – 45.
Monique, C. (2002). Making microfinance more client-led. Journal of International Development, Special Issue: The Second Microfinance Revolution: Creating Customer Centered Microfinance Institutions, 14(3), 335–350.
Mylopoulos, J. (2001). Exploring Alternatives during Requirements Analysis. IEEE Software, 2001. 18(1), 92-96.
Naik (2007). E-marketing Strategy Research. South-Western College Publishing, Cincinnati.
Physica-Verlag. Kivisto, K., (1998). Considerations of and Suggestions for a UML Specific Process Model. in UML'98: Beyond the Notation. Mulhouse, France: Springer Verlag. PP. 294-306.
Post, G. & Kagan, A. (2000). OO-CASE tools: an evaluation of Rose. Information and Software Technology, 42(6): 383-388.
Quatrani, T., (1998). Visual Modelling with Rational Rose and UML. 2 ed. Boston, MA: Addison Wesley. 288.
Rust, R.T., T. Ambler, G.S. Carpenter, Kumar, V & Srivastava, R.K. (2004). Measuring Marketing Productivity: Current Knowledge and Future Directions. Journal of Marketing, 68, 76 - 89.
Srivastava, R.K., Fahey, L. & Christensen, H.K. (2001). The Resource-Based View and Marketing: The Role of Market-Based Assets in gaining Competitive Advantage. Journal of Management, 27, 777-802.
Srivastava, R.K., Shervani, T.A. & Fahey, L. (1998). Market-Based Assets and Shareholder Value: A Framework for Analysis. Journal of Marketing, 62 (January), 2-18.
Talathi, J. M. (2007). Marketing Agric-business. Department of Agric Economics. Dapoli, Dist. Ratnagiri www.virtualmarket.com, 2010
Van Waterschoot, W. & Van Den Bulte, C. (1992). The 4P Classification of the Marketing Mix Revisited, Journal of Marketing, 56(4), 83-93.
Wolf, M., R. Burkhardt, & Philippow, I. (1998). Software Engineering Process with the UML. in The Unified Modeling Language -- Technical Aspects and Applications.
Published
2015-12-01
How to Cite
AMEEN, Ahmed Oloduowo et al.
DESIGN AND DEVELOPMENT OF A SAFE AND EFFECTIVE ONLINE MARKETPLACE FOR NIGERIA.
GOUNI Journal of Management and Social Sciences, [S.l.], v. 3, n. 1, p. 89-99, dec. 2015.
ISSN 2550-7265. Available at: <http://journal.gouni.edu.ng/index.php/fmss/article/view/41>. Date accessed: 06 may 2018.
Issue
Section
Articles
Keywords
Database; Development; Marketplace; Optimisation; Products and Services
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