Managing Cultural Diversity in Federal Broadcasting Establishments in South East Nigeria
Abstract
Modern organizations have variegated cultural backgrounds working together as employees. This variety in cultural background or cultural diversity creates the challenging quagmire for management as to which appropriate managerial technique to be used when managing cultural diverse workforce. This study investigated how cultural diversity is managed in federal broadcasting institutions in the South East Nigeria. The research answers the question: Does cultural diversity management of cultural diverse workforce impact the organization. The study data was generated from questionnaire administered to 293 participants randomly selected from the organizations. Out of 293 respondents, 275 turned in their completed copies of questionnaire (male = 161, female = 114). A 17-item likert-type questionnaire was developed. The study’s hypotheses generated for the study were tested using Factor Analysis and Friedman Chi –Square. The result showed that cultural diversity management had innovative and creative benefits for the organization. Effective communication between manager and subordinates promoted cultural diversity management. Integration was seen as a major strategy for managing cultural diverse workforce. This study recommends that organizations should strive to create organizational culture that not only incorporates and enhances the cultural diversity of its workforce composition, but also enables employees to build relationships and acknowledge each other regardless of their differences of origin and background. Keywords:References
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Adler, N.J (1997). International dimensions of organizational behaviour. Cincinnati, Ohio: South Western College publishing.
Adler, N. J., (2008). International dimensions of organizational behaviour. OH: Sage publication.
Aghadazeh , S. M (2004). Managing workforce as an essential resource for improving organizational performance. International Journal of Productivity and Performance Management, 53, 6. (online) (cited 10th February, 2014) Retrieved from https://www.bc.edu/content/dam/files/.../EBS_Diversity_Bibliography.pdf
Aouad, G, Hall, M, Pine, G, Graves, A and Kobbacy, K (2009). Leading cultural diverse community. (online) (cited 19th December, 2014) Retrieved from https://www.seek.salford.ac.uk
Azolukwan, A and Perkins, J. (2009). Managerial perspective on human resource management in Nigeria: evolving hybridization? Cross Cultural Management, 16, 1, pp 62-82.
Azolukwan, A and Perkins, J. (2009). Human resource management in Nigeria. Journal of Management and Strategy, 2
Bantel, J and Jackson, (2009). Managing multicultural teams. Harvard Business Review, 95, 2.
Bhatia, S. K. and Chaudary, P. ( 2008). Diversity Management in Tabra Inc, American Management Association Journal.
Casio, W.F (1993). Managing human resources, productivity, quality of work, life, profits. New York, NY: McGraw – Hill Companies Inc
Cox,T (1993). Cultural diversity in organization: Theory, research and practice. San Francisco CA: Berrett – Koehler Publishers
Cox, T. and Blake, S. (1991). Managing cultural diversity: Implications for organization competitiveness. Academy of Management Executive, 5, 3, pp45- 56.
Daft, T. (2002). Diversity management. Social Work, 45, 2
Ehimare, O.A and Ogaga-Oghene, J.O. (2011). The impact of workforce diversity on organizationasl effective. (online) (cited19th December, 2014) Retrieved from http//:www.covenantuniversity.com
Fajana, S and Ige, A (2007). Human resource management. (online) (cited 2nd February, 2014) Retrieved from www.idm.human resource.org
Gratton, L, Kelan, E, Voigt, A, Walker, L, Wolfram, H (2007). Innovative potential: Women and men in teams. Lehman Brothers Centre for Women inBusiness (London Business School) Working Paper Series, 2.
Hofstede, G. (1991). Cultural dimensions. Retrieved January 18, 2014, from http://www.geert- hofstede.com/
Hultin, R.and Marcus, C. (2005). Managing cultural diverse sports team. (online) (cited 3ed December, 2013) Retrieved from http:// www.questia.com
Ingram, D. (2014). Cross cultural management. International Management Journal, 16
Johnson and Parker (1995). Workforce 2000. (online) (cited 19th February, 2014) Retrieved from www.jstor.com
Lauring J, (2009). Views on diversity management. (online) (cited 18th February, 2014) Retrieved from http;//www. Works4you.co.uk
Lauring J, (2010). Views on diversity management. (online) (cited 18th February, 2914) Retrieved from http;//www. Works4you.co.uk
Pereira, V, and Malik, A (2015) Investigating cultural aspects in Indian organization. (online) (cited 10th May, 2016) Retrieved from http://www.books.google.com
Rice, M.E (2011). The importance of recruiting a diverse workforce. (online) (cited 13th June, 2013) Retrieved from http://www.innovativeemployees.com
Richardson, P. (2004). Discrimination can seriously damage your cooperate health. British Journal of Administrative Management, 42
Riche, D. (2005). Cultural diverse workforce. American Management Association Journal. (online) (cited 18th June, 2013) Retrieved from http:/www.amanet.org
Rynes, S. L. and Rosen, B. (1995). A field survey of factors affecting the adoption and perceived success of diversity training. Personnel Psychology, 48, 247-270.
Scachaf. P. (2008) Cultural diversity information and communication technology impact on global virtual team. (online) (cited 21st March, 2014) Retrieved from http:// www.pdfssemanticsscholar.org
Schein, P. (2010). Diversity management: What does it mean? HR Focus, 71The Federal Constitution of Nigeria (1999).
Chapter Two of the 1999 Constitution of Nigeria. (online) (cited `7th February, 2914) Retrieved from www.waado.org/.../ConstitutionalMatters/1999Constitution/Chapter 2
Published
2017-02-16
How to Cite
EMEH, Ndidiamaka Chioma; NJOKU, Mary Gloria C; UKENNA, Stephen I.
Managing Cultural Diversity in Federal Broadcasting Establishments in South East Nigeria.
GOUNI Journal of Management and Social Sciences, [S.l.], v. 3, n. 1, p. 19-34, feb. 2017.
ISSN 2550-7265. Available at: <http://journal.gouni.edu.ng/index.php/fmss/article/view/34>. Date accessed: 06 may 2018.
Issue
Section
Articles
Keywords
Culture; Cultural diversity; Federal broadcasting institutions; management
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