Managing Cultural Diversity in Federal Broadcasting Establishments in South East Nigeria

Njoku, M.G.C and Ukenna, S.I (2016) Managing Cultural Diversity in Federal Broadcasting Establishments in South East Nigeria. GOUni Journal of Management and Social Sciences, 3 (1). pp. 19-34. ISSN 2550-7265

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Modern organizations have variegated cultural backgrounds working together as employees. This variety in cultural background or cultural diversity creates the challenging quagmire for management as to which appropriate managerial technique to be used when managing cultural diverse workforce. This study investigated how cultural diversity is managed in federal broadcasting institutions in the South East Nigeria. The research answers the question: Does cultural diversity management of cultural diverse workforce impact the organization. The study data was generated from questionnaire administered to 293 participants randomly selected from the organizations. Out of 293 respondents, 275 turned in their completed copies of questionnaire (male = 161, female = 114). A 17-item likert-type questionnaire was developed. The study’s hypotheses generated for the study were tested using Factor Analysis and Friedman Chi –Square. The result showed that cultural diversity management had innovative and creative benefits for the organization. Effective communication between manager and subordinates promoted cultural diversity management. Integration was seen as a major strategy for managing cultural diverse workforce. This study recommends that organizations should strive to create organizational culture that not only incorporates and enhances the cultural diversity of its workforce composition, but also enables employees to build relationships and acknowledge each other regardless of their differences of origin and background.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: GOUNI ICT
Date Deposited: 06 May 2018 17:28
Last Modified: 06 May 2018 17:28

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