Measuring organizational values with Schwartz’s PVQ - by the example of an university context.

Nnebedum, Chigozie and Daniela, Daniela Wetzelhütter (2018) Measuring organizational values with Schwartz’s PVQ - by the example of an university context. In: Midterm Conference. Cracow - Poland 2018.

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Over the past five years research partners Johann Bacher from Johannes Kepler University in Austria (JKU), Jacques de Wet from University of Cape Town in South Africa (UCT) and Daniela Wetzelhütter (from University of Applied Sciences Upper Austria) have focused their research on Schwartz’s measurement of values, which is based on his Theory of Values. Schwartz’s values indicators have been widely used in studies in Europe and across the globe (including Austria and South Africa). The research partners have critically engaged with Schwartz’s theory and tested particular assumptions that inform his measurement of values. Thus far their research has aimed to improve the validity and reliability (i.e. the rigour) of the instruments that Schwartz and others use in the measurement of values. In 2018 the research partners expanded the team to include Heinz Leitgöb from Catholic University Eichstätt in Germany and Chigozie Nnebedum from Godfrey Okoye University in Nigeria in order to undertake two new international studies with larger and more culturally diverse samples. The one new research project tests the universality of Schwartz’s Theory of Values and the other measures the influence of universities on students’ value priorities. The projects overlap in that they are both based on Schwartz’s Theory of Values, his Portrait Values Questionnaire, and share samples but in other respects (hypotheses, instruments, and techniques of analysis) they are different. Building on Rokeach's theory of values, Schwartz developed his “Theory of Values”. He designed the Portrait Values Questionnaire (PVQ) in order to measure human values. This instrument measures individual value orientations in terms of portraits of different people, based on a female and a male version of the questionnaire. For example, the first item in the female version of the questionnaire contains the following two statements: “Thinking up new ideas and being creative is important to her. She likes to do things in her own original way”. These two statements describe a person who values Self-direction.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: mrs chioma hannah
Date Deposited: 10 Oct 2019 13:18
Last Modified: 10 Oct 2019 13:18

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