NWAFOR, Michael C (2018) MANAGEMENT OF CONSUMER LOYALTY IN NIGERIA. African Journal of Sciences, 15 (1). ISSN 1595-1428
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Abstract
The dynamic world places many demands on managers and employees in worth-while business organizations. The need for effective consumer loyalty cannot be over-emphasized. The desire for a change in customer loyalty was as a result of pressure from globalization, the revolution in information technology.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) L Education > L Education (General) |
| Divisions: | Faculty of Management and Social Sciences |
| Depositing User: | GOUNI ICT |
| Date Deposited: | 06 Jun 2018 04:47 |
| Last Modified: | 06 Jun 2018 04:47 |
| URI: | http://eprints.gouni.edu.ng/id/eprint/222 |
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