AN APPRAISAL OF THE EFFECTIVENESS OF PUBLIC RELATIONS TECHNIQUES IN PROMOTING PASTORAL COMMUNICATION ATTHE GRASSROOTS

Obayi, Paul Martins and Chima, Onyebuchi Alexander (2013) AN APPRAISAL OF THE EFFECTIVENESS OF PUBLIC RELATIONS TECHNIQUES IN PROMOTING PASTORAL COMMUNICATION ATTHE GRASSROOTS. EBSU Journal of Mass Communication, 1 (1). .155-169.

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Abstract

The desire to win souls for Christ is a cordial objective of the church. This is to fulfill the injunction given to the disciples by Christ himself when he said: “Go ye to all nations preaching the preaching the Good News” (the salvation to mankind). However, carrying out this divine duty has not been an easty task. Those specifically commissioned by the church face various challenges in their bid to carry out this responsibility. At many instances, public relations techniques are applied. This study examines the effectiveness of those public relations techniques in grassroot evangelism. A sample of 100 respondents was selected using the survey method of data gathering, with questionnaire as instrument of data collection. The data analyzeds were presented in simple percentages and tables. At the end it was found that majority of the priests sampled have engaged in one form of evangelization or the other using public relations principles. And that public relations techniques can serve as effective approaches in grassroots evangelism.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: mrs chioma hannah
Date Deposited: 29 Sep 2019 12:19
Last Modified: 29 Sep 2019 12:19
URI: http://eprints.gouni.edu.ng/id/eprint/2202

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