POLITICIKING ON VIRTUAL PLATFORMS: AN ANALYSIS OF SOCIAL MEDIA USE IN 2019 POLITICAL CAMPAIGNS

Chima, Onyebuchi Alexander and Obayi, Paul Martins and Amadi, Chukwudera Deborah (2019) POLITICIKING ON VIRTUAL PLATFORMS: AN ANALYSIS OF SOCIAL MEDIA USE IN 2019 POLITICAL CAMPAIGNS. ESUT Journal of Media Studies.

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Abstract

This paper sought to x-ray extent to which social media have aided in the dissemination of politically related information with regards to the 2019 elections giving the people a neutral platform to air their opinion and add their inputs on who governs them and how such activities should be done. The researchers adopted the Survey Research Method using the tool of questionnaire to gather relevant data studying the Owerri Metropolis of Imo State Nigeria with a population of 215,038 arriving at a sample size of 399 using the Taro Yamaen Formula to arrive at a manageable sample size while maintaining representativeness of respondents. The study was anchored on the Information Seeking Behavior theory of communication. The researchers discovered that respondents are vast in the usage of social media app, revealing that over period come across politically related stories and that the rate of high political stories both real and fake are released into social media platforms is on the high increase questioning the existence of media gate keepers. The researchers therefore recommended that the users of social media platforms both posters and consumers should be mindful of information passed across as it was discovered during the course of the research that these social media platforms affects the way people view politics in Nigeria and political behavior/culture can be shaped positively or negatively based on the information accumulated and digested by the people.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: mrs chioma hannah
Date Deposited: 29 Sep 2019 11:52
Last Modified: 29 Sep 2019 11:52
URI: http://eprints.gouni.edu.ng/id/eprint/2198

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