The Effects of Ego Depletion and Gender on Persuasion

  • Babajide Gideon Adeyinka Department of Psychology,University of Nigeria, Nsukka
  • Blessing N Ome Department of Psychology, University of Nigeria, Nsukka

Abstract

Ego depletion undermines resistance to persuasion. The current study investigated the effects of ego depletion and gender on persuasion using a between-subject factorial design. It was hypothesized that ego depletion would influenced persuasion. It was also predicted that males would be more likely to be influence by persuasion than females and that the effect of ego depletion on persuasion will differ as a function of gender. The results indicated that gender significantly influenced persuasion. There was no main effect of ego depletion on persuasion and there was no significant interaction between ego depletion and gender. This study suggests that the stereotypical impression of women as feeble-minded individuals who are easily persuaded ought to be reevaluated.

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Published
2014-12-01
How to Cite
ADEYINKA, Babajide Gideon; OME, Blessing N. The Effects of Ego Depletion and Gender on Persuasion. GOUNI Journal of Management and Social Sciences, [S.l.], v. 2, n. 1, p. 12-21, dec. 2014. ISSN 2550-7265. Available at: <http://journal.gouni.edu.ng/index.php/fmss/article/view/44>. Date accessed: 06 may 2018.
Section
Articles

Keywords

Ego depletion; Gender; Persuasion; Resistance; Attitudinal change