Inyang, Mary U. (2018) INFLUENCE OF SOCIAL MEDIA ON AIRTEL PRACTICE OF PUBLIC RELATIONS. Other thesis, Godfrey Okoye University, Ugwuomu Nike, Enugu.
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Abstract
Communication is a basic human need and for that reason, man has always found a means of satisfying this need. It is believed that no human society can function effectively if there is no exchange of ideas, experiences, etc between and among the people within the society since no man can live in isolation of others. The earliest forms of trado-media, interpersonal and group forms of communication had the benefit of being easy to use and did not necessarily need complex technologies. The weaknesses of not being able to communicate to large audience led to the development of mass media such as: telegraph, newspapers, magazines, radio and television and to the recent Internet/ICT/ which has helped in broadening the scope of digital public relations. Advancement in modern technology has revolutionized all facets of communication during the past decades. Access to the people and information practically anywhere and anytime in the world has been quicker, cheaper and easier.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Depositing User: | MRS Mary. U. Inyang |
| Date Deposited: | 09 Apr 2019 11:01 |
| Last Modified: | 09 Apr 2019 11:01 |
| URI: | http://eprints.gouni.edu.ng/id/eprint/1040 |
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