THE INFLUENCE OF MEDIA COVERAGE OF GOVERNMENT PROGRAMMES ON POVERTY ALLEVIATION IN NIGERIA

Anorue, Luke Ifeanyi and Obayi, Paul Martins and Onyebuchi, Chima Alexander (2011) THE INFLUENCE OF MEDIA COVERAGE OF GOVERNMENT PROGRAMMES ON POVERTY ALLEVIATION IN NIGERIA. International Journal of Arts & Humanities, 3 (2). ISSN 2141-8721

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Abstract

Nigeria is one of the leading oil producing nations of Africa, yet she is rated as one of the 25 poorest countries of the world (Obadan, 2010:1). Little wonder why different government in power have floated several poverty alleviation programmes with the primary aim of reducing poverty in the country. That notwithstanding, the Federal Office of Statistics reported that as at 1996 poverty incidence in the country was 66 percent. In all this, the media is supposed to help the people come to terms with the programmes on poverty alleviation, if any significant progress is to be made. This study, therefore, examined the effect of the influence of media coverage of poverty alleviation programmes on the people. It was built on a theoretical footing called perception theory. The survey method was used to elicit response from respondents. The study, however, revealed that the media do have strong influence on the people in terms of coverage of programmes on poverty alleviation but that such influence occurs gradually. The researchers recommended that government should match their programmes with good political will and that the media should cover poverty alleviation programmes with all sense of fairness and encouragement with development at the back of its mind. Key words: media coverage, poverty, poverty alleviation, perception

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: miss ifeoma agbo
Date Deposited: 05 Feb 2019 09:04
Last Modified: 05 Feb 2019 09:04
URI: http://eprints.gouni.edu.ng/id/eprint/1031

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