The Mass Media, Gender Balance and Politics In Nigeria: An Assessment

Anorue, Luke Ifeanyi and Obayi, Paul Martins and Onyebuchi, Chima Alexander (2012) The Mass Media, Gender Balance and Politics In Nigeria: An Assessment. AN INTERNATIONAL JOURNAL OF LANGUAGE, LITERATURE AND GENDER STUDIES, 1 (3). pp. 14-35. ISSN 2227-5460 (Online) 2225-8604 (print

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This study argues that gender balance 'has been an issue of concern in Nigeria's nascent democracy since May 29, 1999. It further argues that it seems the number of women in political positions in the country is insignificant compared to their male counterpart. In view of this situation, the media are supposed to be at the fore-front of the campaign for gender balance. The study, therefore, aims at ascertaining whether the media have succeeded in creating a smooth and equal playing field for both the male and female folks in Nigerian politics through aggressive campaigns on gender balance. Using agenda-setting theory, the study was able to highlight the role the media in ensuring gender balance. The survey method was employed to elicit the opinion of the masses on how well the media have faired. A total of -46 respondents were sampled with questionnaire serving as an instrument of data collection. Data were presented and analysed in tables and simple percentages. The study found out that the media still has a long way to go in the campaign for gender equality as the much they have done is still significant considering the miles yet to be covered. It was, therefore, recommended that the media should devote more time in the campaign for sender balance and that women should change their mind-set politically and .ay-off all forms of political apathy within them.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
Divisions: Faculty of Management and Social Sciences
Depositing User: miss ifeoma agbo
Date Deposited: 05 Feb 2019 08:00
Last Modified: 05 Feb 2019 08:00

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